Monday, September 26, 2011

Choosing Your Skin Care Professional

This is tough economic times and I surely don’t need to give you a reminder on that! An International Report (Euromonitor International) reveals how this recession has altered the way consumers think about skin care – both here in the U.S. and abroad. As the shock continues, it makes perfect sense that people are attempting to gain more value from their purchases. Here are some key findings from that report:
• Despite caution, skincare remains the more important category within beauty and personal care, comprising 23% of global sales last year. This is a direct result of the growing number of consumers 50 years and older, as well as younger men and women who are prioritizing anti-aging regimens.
• While global skincare spending slowed, anti-agers remain the star performers – showing growth of more than 7% last year.
• The report shows that consumers are focusing on the entire experience as opposed to the purchase or product itself. Spa visits are often considered a substitute for a more expensive holiday.
• Still in 2010, the middle class makes $5,000 annually in disposable income.
Interesting study, don’t you think?

Whether these stats reflect your view, or not, it is clear that skincare is a very important segment of your overall well-being, and this is where I come in. I want to be your skin care professional.
Having said that, I realize that you have choices. There are no shortage of Aestheticians, Spas, and other skin care professionals right here in our fair city. So, how do you choose your own professional esthetician? Well, first, I suggest you ask your friends and check reviews on that individual or facility. Secondly, there are some specific things you should look for and even questions you should ask.

When it comes to our skin, we should all want a skin care professional that is knowledgeable and experienced. Having a great touch, plus the ability to make you feel pampered while treating your skin, is just a bonus. Why? In my opinion, facials should be so much more than just cleansing the skin! In South Carolina, a person providing professional skin care – an (A)esthetician – must attend specific classes for a minimum of 600 hours, stand both written and practical State Board Examinations and maintain continuing education classes. A licensed Aesthetician can provide skin care treatments to help with giving you a healthy complexion and in solving skin care problems.

The person doing the treatment is just as important as the treatment itself. When using professional-grade products and giving potentionally damaging treatments such as acid peels & Microdermabrasion, your skin care professional must have the knowledge and experience to ensure that they don’t do more harm than good to your skin.

Ask questions before you let someone claiming to be a skin care specialist do treatments on your skin. Anyone can clean your skin...but some licensed estheticians are better than others. You want to know:

* What certifications does this person have? Have they had any additional training beyond attending school, then gaining their license?
* Has this person been properly trained in the use of chemicals and acids on skin? If so, by whom? When is the last time they had specific or specialized training?
* How many years of actual experience does this person have doing skincare treatments? Where has the person worked? Were they steadily employed, or have they been jumping around from place to place? As a matter of full disclosure, I have to say that though I have only been in business for less than 2 years, I worked 20 years in the beauty industry. In addition, I have been an avid spa girl. I know what to expect from a spa visit. I only give what I would like to receive.
* You should always ask questions regarding products, their uses, and how they can help your skin. Does the professional sound like they know what they are talking about, or do they sound like they are over-promising? Always use your common sense. If it sounds too good to be true, it probably is.

Keep your eyes open

What is the condition of the treatment facility? Does it appear clean? Does it smell clean? If you detect a hint of mold or mildew . . . well, should I say more? Look at the surroundings, and even at least as important, look closely at the skincare professional and the professional's own skin. Do they have skin you envy? The condition of a person claiming to be a skin care specialist is a great clue as to their own product knowledge and abilities. If you don't like what you see, you probably won't like what you receive.



In the end, don’t trust your skin to someone just because they have a license. Choose your skincare professional wisely!
Learn about the great skin care treatments offered at m.d. Skin llc by clicking on our website: http://www.themdskin.com. At your first visit, you’ll find that your treatment includes the whole person and almost the whole body, with hand, arm, shoulder massage at minimum and most also include massage from knees down with soothing scalp massage.

In this time of extreme stress – from the workplace, home, kids, running from here to there and just trying to keep ahead, you need these services more than ever! I invite you to try m.d. Skin llc just once and you’ll see how beneficial these services can be to your overall well-being and not ONLY providing Great Skin Care! You’ll find reviews from actual clients, as well as being able to book your appointment at http://mdskin.genbook.com.